Spreading Knowledge On Achieving Online Marketing Excellence

With a vision and commitment to impart knowledge on online marketing to the Gujaratis, Elsner Technologies Pvt. Ltd., had once more conducted an informative seminar with the topic, “Internet Marketing Will Help You To Grow Your Business.” The seminar was conducted on 28th September at the Ahmedabad Management Association (AMA).

The seminar was attended by many from the online marketing industry from Ahmedabad. Hosted by Vinita Singh, and presented together by Chintan Shukla, Business Analyst and Tejas Kirodiwal, Sr. Search Analyst, the 2 hour seminar proved to be engaging and informative for the audience.

Chintan explained that a number of prospects are looking for your business online. So, you don’t need to go and find them. In fact they are looking for your products and services. So internet marketing enables you to directly get leads or customers.

Chintan gave some valuable insights as to what the current state of online marketing is, throwing light into the business culture and the online marketing trends around the globe. Some valuable information on the shopping culture on India and strategies to identify local influencers proved to be very helpful in identifying the online business opportunities in India. According to him, it is not only web presence that matters. It is also about online visibility.

He gave us some valuable information on PPC (Pay Per Click) Display and Remarketing and how they are proving to be a boon for the online businesses. Chintan explained that a number of prospects are looking for your business online. So, you don’t need to go and find them. In fact they are looking for your products and services. So internet marketing enables you to directly get leads or customers.

The technical aspects of internet marketing were very well explained by Tejas, which covered how internet marketing could help in finding potential customers, how it saves time and money and how to achieve and get new customers through internet marketing. With the use of appropriate examples he showed why businesses need an online presence, how Google could help your business and the difference between SEO and PPC. Also, he gave ideas on what works apart from Google in order to promote your website, giving valuable insights into promotion through social media and television advertisement.

The question and answer round got a massive response from all the attendees and was taken off by Tejas and Chintan.

Thanks to Venkatesh Pillai (Human Resource Manager), the organizer of the event and Nikul Jadav for managing the seminar adeptly.

Many thanks to the Managing Directors of Elsner Technologies Pvt. Ltd. Mr. Sanket Patel, Mr. Harshal Shah and Mr. Maulik Patel to provide a vision.