An Expert Interview With Nathan Gotch

The biggest trend is that we’re all getting less clicks in organic search. Google is pushing more and more SERP features which are making it more challenging. That said, you need to focus on trying to land into featured snippets.

Create incredible content, tell stories, and be genuine.

Google pulls most voice search answers from pages that are performing well in organic search. So, focus on improving your organic search performance and the voice search component will work itself out.

Use the 80/20 rule. 80% of your content should be native to the platform and the other 20% can link to your website. Social media platforms want users to stay on their site. So you need to recognize that and adapt accordingly.

Creating link-worthy content is always going to be the best strategy. It makes link building 100x easier when you have something worth promoting.

Reviews are huge. If you examine local SERPs, you’ll see that the top-performing businesses have lots of quality reviews. Another big factor is your overall site authority. You need to be actively trying to grow your website authority. And what’s the best way? You guessed it, quality content.

Find keywords that you can actually rank for, create incredible SEO content, and drive links to it. Then, make sure your website experience is great. That’s it! No hacks.

You need a conversion first mindset, but you should always take the opportunity to educate when possible. I recommend adding lots of unique transactional content like testimonials, FAQs, etc.

It seems to heavily link focused. Websites with lots of authority pushed weaker sites down. That’s been the trend for years and it’s going to continue on that path.

Video is huge! There’s no better way to accelerate a relationship with your audience than video. It humanizes your whole company and makes your audience feel “like they know you”.

For sure. I conducted a study to see what CMS’s perform best for SEO and WordPress was by far the best.

We are seeing incredible results when using Facebook Click-to-Messenger Ads! If you’re spending any money on Facebook Ads, I highly recommend you try them out.

1. Targeting the wrong keywords
2. Not satisfying search intent
3. Not acquiring backlinks

Rank better in Google’s organic search and consider using YouTube.

PPC is great for getting new leads and customers fast. This is important because SEO takes time to kick in. You can use PPC initial while the SEO campaign is building momentum. The ultimate goal is to scale your PPC budget back once your organic search traffic has grown. Choose wisely in selecting SEO service or PPC service.

Pre-Sell: most people focus on their sales pages, but the real magic is in the pre-sell process. The more you nurture and build trust with your leads, the easier the sale will be. If you’re struggling to drive sales, it’s probably because you haven’t built enough trust BEFORE asking for the sale.

Use Deadlines: it’s human nature to procrastinate and avoid parting with their money. Deadlines change human behavior and force people to make a decision. It works.

Use Video: Like I mentioned before, every sales page should have video because it’s the best way to build a human-to-human connection.

Retargeting ads are amazing when executed correctly. Just keep in mind that most users scroll through Facebook without sound. That means that images tend to perform best. But if you decide to use video, make sure you have captions.

Google Ads are pretty expensive across the board, but this can be remedied by having strong upsells and backend offers.

1. Self-Education – Never stop learning.

2. Consistency – Do the work, day-in and day-out. There’s no other way.

3. “Your Comfort Zone is a Danger Zone” – Every breakthrough I’ve had is when I do something that makes me uncomfortable.