Creative Strategies for Growing YouTube Subscribers

Posted by Sanket Patel

May 17, 2012

Social Media 18 min read

Thinking that how to get more visibility for your YouTube videos? Here, you will find some solutions that will be helpful for grabbing huge views, exposure, and targeted traffic. A YouTube subscriber plays an important role as he/she is watching, commenting, and sharing your video with other subscribers after following your channel and content. It is a must for you to create strong subscribers to make a powerful community online. If you don’t have an idea about how to make a strong subscriber, then here are some tips that will help you out for getting more subscribers.

Before you are adopting some ways of getting more subscribers, you must have to follow three values for YouTube marketing success in your business:

  • The video should be remarkable: Nowadays, it is not possible to get the desired results by posting weekly videos with your tips and content. It is a must for you to use a creative “right-brain marketing approach” for conveying content in an entertaining format. While making a video, keep in mind that it should be remarkable.
  • Be consistent: The approach of “one-and-done” doesn’t work on YouTube. One can have to require posting and updating your content regularly in order to get appropriate results. It is advisable for you to upload new videos and share them with your list and sphere of influence regularly.
  • Provide value: Most importantly, it is a must for you to add real content and value to your video for getting amazing results. Aside from that, there are six effective ways that are helpful for YouTube subscribers and exposure:

Ask for Subscribers

One of the best ways for increasing the subscriber count is to begin by asking for it in your videos. It is the best idea if you are giving compelling calls like clicking the “Subscribe” button right above your video for grabbing their views as the viewer cannot able to read your mind.  For making a compelling call, the three-part formula is given, i.e.

  • Tell them what to do.
  • Tell them how to do it.
  • Tell them why to do it.

Make Use of Annotations

Annotations Re pasted all over their videos while you are uploading videos to YouTube. It is one type of little colorful sticky note. Many a time, subscribers are making use of these tools overly as it makes a difference in your YouTube marketing efforts. Annotations can be used in two effective ways,

  • Call-to-action annotation: Under the Subscribe button, a “speech bubble” annotation can be added directly to all of the old as well as existing videos.
  • Click-to-action annotation: it is mandatory for you to add an image, graphic, or “button” to the video your call to action while you are mentioning your call to action. You can also overlay it with a “Spotlight“annotation, which is connected directly to your channel subscribe page.

Add a YouTube Widget and More to Your Blog

It is one of the best chances to leverage those visitors and get them to develop into subscribers to your channel if your web properties are grabbing traffic. This can be done with one click of a button. There are two ways by which you can get more subscribers.

  • YouTube Subscription Widget: With the installment of the YouTube Subscription Widget, users can easily find their videos and subscribe to future content.
  • Another way is to install a widget by copying down the iframe code below into your website’s HTML code:

<iframe id=”fr”
src=”http://www.YouTube.com/subscribe_widget?p=addYouTube Username here”
style=”overflow: hidden; height: 105px; width: 300px; border: 0;” scrolling=”no” frameBorder=”0″></iframe>

Leverage Featured Channels

Apart from the above methods, strategically partnering with other YouTube content creators is also helpful for growing your reach and digging up more subscribers. An option like “Featured Channels” can be added, which is given on your YouTube channel page. One can see new viewers coming your way very quickly when you are getting traffic from other channels.

Consistently Interact

If you are thinking that YouTube is a community, not a place to host videos, then you will see view better results by interacting with the other members of this group of people. It is best to support others in their YouTube marketing efforts for creating a following of subscribers. If it was possible, then Comment, like and subscribe regularly to other content creators on YouTube and wait for reciprocation.

Best to make a Payoff

The last strategy for grabbing the attraction of new subscribers is better to make a “payoff.” It is best to put your goal among the public by posting it to your YouTube. For example: if you want to bike? Then, put this on your Facebook. There are many simple yet effective processes of the “subscriber payoff method” in action:

  • Identify your current subscriber count (e.g., 450 subscribers)
  • Pick something fun, unique, or different that you will do once you reach 500 subscribers (e.g., a free giveaway, shaving your head, doing a crazy dance on video, etc.)
  • Share your goal (and your payoff) with the world!
  • Identify your subscriber goal (e.g., 500 subscribers)

If you are sharing your views with the public, they will help you out to fulfilling your goals. It is considered one of the best ways to spread your reach with little effort and get the desired result!!

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