We’re looking for savvy marketing professionals to join the clan!

Facebook Ads Specialist is to lead in the creation and management of Facebook, TikTok and Instagram ads that maximize the online presence of the Client’s businesses.

Kindly apply only if you have experience working in a digital marketing agency.

Job Responsibilities:

• Knowledge of Facebook Ads Manager & Power Editor
• Understanding of custom audiences and lookalike audiences
• Ability to generate and install the Facebook pixel.
• Strong understand of bidding techniques (AutoBid, CPC, CPM)
• 3+ years’ experience of managing Facebook, Instagram, Tik-Tok ad account(s)
• Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.
• Expert in creating ads and ad copies
• Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
• Familiarity with A/B and multivariate experiments
• Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
• Experience working with popular social media advertising platforms found in Facebook with E-Commerce products.
• Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
• Must have experience in managing international clients

Experience & Skills

• 3-5 years of professional experience in managing performance campaigns of Facebook
• A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture
• Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
• Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general
• Excellent analytical, organizational, project management and time management skills.

What we’re offering:

• Fantastic earning potential – excellent salary
• Career progression
• 5 Days/week
• Full management support
• Expand your skills and lead your own portfolio of clients.
• A fun team environment with a great collaborative culture.

This is a permanent full-time role.

Job Timing: 5:30 am to 2:30 pm.

• Responsibilities:
  • Oversee the full recruitment lifecycle, focusing on international recruitment and talent acquisition across multiple regions.
  • Manage end-to-end HR functions, including employee relations, performance management, compliance, training, compensation & benefits, and onboarding, acting as a generalist for the organization.
  • Proficient in using Greyty HR software for HRMS, payroll, leave management, and other HR activities.
  • Lead and manage HR operations on the floor independently, ensuring smooth workflow, conflict resolution, and effective employee engagement.
  • Foster a positive work culture, manage performance reviews, and contribute to employee retention initiatives.

  Key HR Generalist Activities:

  • Recruitment & Onboarding: Managing the hiring process, ensuring smooth onboarding for new hires.
  • Employee Relations: Addressing concerns, grievances, and maintaining a positive work environment.
  • Performance Management: Conducting performance appraisals, setting goals, and managing employee development.
  • Compliance & Documentation: Ensuring adherence to legal requirements, company policies, and maintaining employee records.
  • Compensation & Benefits: Handling payroll, benefits administration, and employee compensation strategies.
  • Training & Development: Identifying skill gaps and coordinating training programs for employee growth.
  • Exit Management: Managing employee separations, conducting exit interviews, and ensuring smooth transitions.

  Requirements:

  • Minimum of 5 years of experience in HR, with a focus on international recruitment, generalist activities, and handling HR floor operations.
  • Proven track record of using Greyty HR software for HR functions.
  • Strong leadership skills with the ability to independently handle HR floor operations.
  • Excellent communication and interpersonal skills.
  • Experience working in a fast-paced environment.

  What we’re offering:

  • Fantastic earning potential – excellent salary
  • Career progression
  • 5 Days/week
  • Full management support

Roles & Responsibilities (KRA):

• Keyword research
• On Page optimization (Meta data, internal linking & heading tags )
• Link Building
• Back-linking audit
• Should be working on different kinds of anchor text variations by analyzing keywords & competitors’ links.
• Should be taking care of SERP updating for your projects.
• Should be working on GMB local pack SERP
• Quality parameters checking
• Blogger Outreach
• Competitor Link Building
• Should be working on different kinds of link building activities.
• Usage of Anchor Texts
• Content Requirements
• Proposals (PDF, PPT & Google sheets )
• Tools usage – Google Search Console , Google Analytics, Google Tag Manager & GMB  and ahrefs, semrush.
• Performance monitoring & communicating with  SEO Analysts .
• Monitoring daily reports of SEO trainee.

• Successfully execute newly assigned projects and manage their deliverable on time and measure their ROI
• Take timely follow-up of the pending tasks each project
• Manage contents, build content strategies for projects
• Manage a team of SEO executive & link builders
• Develop and implement link building campaign
• Perform on-page changes on the client’s website
• Have avid experience of all Off-page activities and good command on new site search.
• Measure each project’s performance on a weekly basis and if something is going wrong then analyze the issue and try to resolve it. Also if required, change the SEO strategy for that project with the help of the Project Manager.
• Perform technical SEO Audits, backlink analysis, competitive analysis on clients website regularly, identify problems, and implement solutions in a timely manner
• Monitoring and controlling the project activities and preparing monthly reports for client’s projects

Roles & Responsibilities (KRA):

• Understanding of Keyword research
• Website audit report
• Basic On Page optimization (Meta data, internal linking & heading tags )
• Link Building
• Website Back-linking audit
• Google business profile optimization
• Blogger Outreach
• Competitor Link Building
• Should be working on different kinds of link-building activities.
• Usage of Anchor Texts
• Preparation of webpage content audit and new content requirement.
• Website Performance Tracking

Requirements:

• Minimum 0 months to 6 months of experience is required in SEO
• In-depth knowledge of SEO techniques, algorithms, and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, GTM, Looker studio.
• Understanding of quality backlinks
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Certification in Google Analytics or other relevant certifications is a plus.
• Eager to learn and ready to upskill himself.

Benefits…

• An incredible team of smart and supportive people
• Employee rewards & recognition
• Full management support
• A fun team environment with a great collaborative culture.
• 5 Days Working