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Posted by Vikram Rathod
January 06, 2017
In the first week of 2017, it’s a good time to spend few minutes contemplating some important goals for the year ahead. New year is a great time to improve yourself both personally and professionally.
For most people, it seems natural to make important changes and resolutions at the turn of the year – live healthier, lose weight and eat better. And, there are people who create strong resolutions for improving their business – experimenting new ideas and taking up new challenges.
Whether you are a small business, medium or a large enterprise, this post is an effort to help you give a kick start with your marketing in the new year. We’ve shared 5 great new year’s resolutions that even we ourselves here at Blurbpoint will be aiming to fulfill throughout 2017.
Often, new year is a good time to try out some innovative things like updating your wardrobe or trying out a new look with hair styling, but have you upgraded the look of your business?
This doesn’t mean changing everything about your brand, but you can incorporate some simple updates to give your company a fresh feel and a more functional look. This can be anything from adding a new feature to your blog, revamping your homepage or optimizing your site to enhance your mobile presence.
All you need is to figure out what would benefit your business the most and start with that. There’s no need to make a lot of major changes – this might scare your customers away. The main reason to upgrade your website is to show your visitors that you embrace the new year and look ahead for new ways to improve your business.
Quality content was a buzz throughout the 2016 and will play a major impact on SEO this year too. So, focusing on producing and publishing fresh and useful blog posts is a great resolution for 2017.
You need to determine the type of content that showed up and has the most positive effect on the revenue of your business by reviewing your analytic data. You can prefer keyword rankings, various promotion channels, etc. and try to put together a rock-solid content strategy.
When it comes to blog posting, it’s always a good idea to post quality content more consistently . Your posts should be powerful and full of substance. Sometimes, it’s better to have short and sweet posts, but those aren’t usually the ones that get shared all over social media. It’s better to come up with new ideas before they’ll end up lacking. Finally, don’t forget to promote your posts all over your various social networking channels.
Though it’s nothing new, but still there are some people who are not using Facebook, Twitter, Pinterest, LinkedIn, or Instagram. Your first step is to have these platforms and start posting on them. Social media allows you to share your content, knowledge and experience with millions of people from all over the world. The more you connect with others, the greater your business gets spread.
However, for people who are already pretty social, it’s time to start evaluating your relationships with your fans and followers. Having a huge audience might make you feel good, but if you’re not engaging with them you’re leaving them feel empty.
This year, try to make real connections with your audience by posting more helpful content and asking for their feedback. Listen to what your consumers are saying, then incorporate solutions and topics into your social realm. Additionally, consider adding social media advertising into your marketing strategy. This is a proven strategy that results in more traffic to your site, higher conversions, and improved brand awareness.
2017 is a great time to resolve to coordinate your marketing and sales teams so they’re not operating completely independently from one another. We suggest to schedule regular meetings between the two groups, creating a survey asking both the sides to measure the other’s effectiveness, and planning out a comprehensive audit.
Once both the teams are on the same path about where they need to go, let them sit together to brainstorm and then form an action plan to best drive sales. As they say, two heads are always better than one, and the input of two teams could be immeasurably valuable.
Giving back to the community is always in trend; there’s never a bad time to give away. Starting the year with a new charitable campaign is surely a good idea. While Giving Tuesday is a popular day to make some donations, you can pick up any day or days to give back.
Think about a charity which seems meaningful to you; something related to your business or product(s). Often businesses use the holidays to amplify their marketing and make as much money as they can.
So, set up a goal and a time line, and start advertising. Consumers are generally in the giving mood during the holidays, so not only they’ll respond positively to your act of generosity, they’ll even thank you with increased traffic to your site and additional conversions. Plus, you feel amazing when you’ve done something positive to help others.
Concluding, these are the resolutions we are looking forward to keep up this year. Have you resolved to improve your professional life? What are your resolutions? You can share your thoughts with us.
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