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Posted by Ushma Dave
April 13, 2018
Instagram is unique, Instagram is a promising tool and Instagram is the place where your business should be. If you are a social media enthusiast, you must have noticed that, in recent times, Instagram has carved a niche for itself by offering superior marketing benefits for businesses.
Being a business owner, you can get more engagement and superior brand awareness by using Instagram for your business and let me tell you, it is the right time to start with it.
In this blog post, we will discuss 10 exclusive Instagram tips businesses can use to boost their social media presence, awareness and of course, revenues.
First of all, you need to create an Instagram business account. It generally covers almost everything from writing a unique bio and adding logo and image.
The business bio should be professionally written that clearly defines your business and can instantly connect with your target audience.
Adding a high-definition profile picture is a must. choose an image that your target audience is familiar with. It might be your company logo or mascot or anything that matches your audience’s temperament.
Instagram business profile creation also allows you to write your business details such as your company’s location, email and contact details.
A carefully created Instagram profile will ensure that you have taken the right step in the right direction.
You can even check out different business pages on Instagram to get some ideas about profile creation.
Though Instagram allows you to post images, you can add high-quality and original and engaging content to maximize the benefits. According to research, Instagram can generate 23% more engagement than Facebook and it is, I mean, really.
The million-dollar question is how to go with the content? Here is a list of tips:
Behind the scenes content:
It is a proven strategy to come up with behind the scenes images about the making process of whatever you are offering.
People generally love to check out the process and also, it will make your product more moving and human.
It also makes people understand that you care about quality.
Product Photos:
You too love product photos when you shop online, don’t you? It makes a huge difference when you share high-quality product photos on your Instagram business account.
You can even highlight some best features of your products that are exclusive.
It is recommended that you share high-quality and high-definition photos. Hire a professional photographer for the job, if needed.
Instagram Stories:
It is a new concept and with some wonderful benefits. It lasts for just 24 hours and it is not a bad thing as it will ensure that your users are highly engaged with the content.
Even you can share informal content too as your users are experiencing something real action.
Social media is all about engaging with your genuine followers and if you fail to do so, it will take you nowhere.
Post regularly:
The best way to connect with your audience on Instagram is to come up with original content on a regular basis.
It will also create curiosity among your audience and they will expect more relevant information about your offerings and industry-related information.
Commenting:
When users comment on your posts, reply immediately. Answer their queries or questions satisfactory and it will build trust for your brand.
If they complain about your brand’s quality or services, reply instantly and they will feel good even if they are not satisfied with your brand.
Call to action:
Another way to engage to the audience is to motivate them to do something. You might come up with such ideas that inspire them to take an action.
Direct Message:
Sometimes, you might need to message the user directly about some confidential issues such as product delivery issues or personal experiences. In such cases, you can message them directly with “Direct Message” feature.
Influencer marketing is not a new term that requires an introduction. There are many industry stalwarts with Instagram accounts and you can contact them to be your influencer.
Pay them in exchange for promoting your brand on their profiles. Remember, influencer marketing offers the best return on Investments and you should definitely try it to earn huge profits.
Ensure that the influencer you choose has a huge number of genuine followers who really trust him.
It might happen that you lose some money in the initial stages of influencer marketing. However, in the end, you have a lot to win.
Choose profiles that belong to your business niche. However, sometimes relevant niches to perform well.
Ensure that you discuss the payment terms and other rules while approaching the influencer.
Instagram business tools are there to help your business to reach out to the masses. Use them and you have a way to go.
There are mainly three popular tools- Business Profiles, Insights, and Promotion.
Business Profiles:
As we have mentioned above, you can convert your personal profile to a business profile or create a new business profile too. By creating one, you will be able to add your contact details and other relevant information.
Insights:
You can check out your Instagram Marketing campaign metrics with this tool. You can have clear data about impressions, reach and engagement. In addition to that, you can also view your profile visitors, followers, and website clicks.
Promotion:
Of course, Instagram wants more and more businesses to promote their brands on Instagram. With a promotion tool, you can promote your post to get a bigger reach.
Instagram ads can help your business to create brand awareness. However, you need to plan the ad carefully.
It is almost similar to Facebook advertising and if you know about how to advertise on Facebook, you will find it very easy.
There are two things you can achieve- Brand Awareness and Sales.
Brand Awareness:
These types of ads are generally created to increase brand awareness among the masses. Here, you will get more followers who will click on the sponsored post and be redirected to your business profile.
Sales:
Product ads are generally created to make some instant sales. Here, they will be redirected to the product page and they can purchase a particular product.
While creating Instagram ads, come up with visually pleasing and creative ads that lure hearts.
Consistency does matter a lot. If you are not consistent, your users might lose interest in your business. Come up with sparkling content on a regular basis to satisfy their appetites.
If you post 1 to 2 posts a day is fair enough but be consistent as you may lose the engagement if you do not maintain the regular posting.
Relevancy is too important when it comes to Instagram business marketing. Posting gibberish will not serve the core purpose. Instead, come up with relevant information that people are looking for.
In addition to that, you need to stay consistent with text too. Ensure that text types, layouts and fonts are relevant and if possible, the same.
Contests of any kinds are good for businesses and they bring superior engagement and followers to your page. Also, it builds the trust factor too. There are many types of contents you can organize such as photo contests, comment contests, and likes contests.
Photo Contests:
Here, you will invite users to share photos with a relative hashtag to get some discounts or deals on their preferred products or services.
Comments Contests:
You can encourage users to comment on your posts or motivate them to tag their friends. It might make the post viral.
Likes Contests:
The simplest one. Just tell your users to like the post and they are in. It does not need more effort and hence, it brings the best participation too.
Hashtags are important when it comes to social media. It helps users to find your posts and at the same time, bring more followers to your post.
According to research, posts with more than 11 hashtags are likely to get more engagement on Instagram.
Ensure that you come up with industry-related hashtags that people can relate to your post.
Networking might help you to reach out to those who are genuinely interested in you. Follow your enthusiastic followers and engage with them.
What’s more, you can also follow like-minded industry giants who come up with new and original content on a regular basis.
Liking and commenting on others’ photos and stories is also a part of networking. However, make sure that you be business-specific.
Instagram has many things to offer to your business and when you keep a sharp eye on details while using Instagram for your business, it can earn huge profits for you. Initially, you might struggle a bit as you are not familiar and it is expected.
However, once you become a pro at it, you will gradually notice a change in your brand awareness and participation from your followers.
